The Carpet Foundation has resumed its consumer advertising campaign.
The advertisements are running across the websites of Ideal Home, Livingetc, Home and Gardens and Real Homes, in a repeat of previous campaigns.
The aim of the campaign is to promote Carpet Foundation independent retailers as the people to buy carpet from. Four different advertisements will be used, all with the call to action to ‘buy from one of our experts’ and direct consumers to the Carpet Foundation website.
‘Every time we advertise, we see significant increases in visits to our website, and page views, in comparison to the same periods last year. The imagery clearly resonates well with the carpet buying public and all advertisements, and titles, perform above the industry norm. Fingers crossed this is the case again,’ says Andrew Stanbridge, Carpet Foundation chief executive.
‘We deliberately kept our powder dry in the first part of 2024 as we knew an election was imminent and that always results in the hand brake being put on by consumers across all areas of significant spend. Now the election is well and truly behind us, and with other major outlets in the industry going out of business or pulling out of flooring, we feel now is the ideal time to actively promote our retailers as the people to buy carpet from. Big noises are being made about building more houses, increasing home ownership, making the planning system more consumer friendly and building on the “grey” belt so we want to ensure that our retailers gain more than most from these intentions.’
