Furniture companies traditionally spend significant time and resources on photoshoots or CGI to produce high-quality product imagery. However, Presti AI is transforming this process by enabling users to upload a simple product image and stage it in any environment within seconds, attracting more than 100 companies eager to use its capabilities for generating lifestyle photos quickly and affordably.
‘The creation process takes just seconds, with no alteration to the product and at a fraction of the usual cost,’ says Hamza Bennis, Presti AI co-founder.
‘This approach benefits retailers and manufacturers in three significant ways: rapid scene creation; accurate preservation of product features, and cost-effective image generation. With Presti AI, companies can generate scenes in various styles – from vintage and Scandinavian to bohemian and modern – while ensuring that even challenging textures like velvet and rattan are accurately depicted.
‘The speed of the process is allowing companies to update their website imagery more frequently, leading to seasonal refreshes for Spring, Summer, Halloween, and Christmas.’
Presti AI recently secured a US$3.5m seed funding round, led by Partech and Y Combinator, known for backing companies including Airbnb and Dropbox. This funding will enable Presti AI to expand its reach and enhance its technology, including the introduction of new features including fabric and colour customisation.
The team is also exploring the potential of video.
James Ward, FW Homestores director says Presti AI is the best solution for creating lifestyle images, easily generating more than 200 lifestyle images for both print and digital material in a month.