Interiors etailer Cox & Cox has begun its first TV advertising campaign
The campaign began yesterday (Sunday) focussing on its Christmas product offer with a laid-back fireside Campervan scene and a more traditional picture-book Christmas set in the heart of the home.
The campaign will run until 14 November across C4, C5, ITV and Sky.
The advertisement plays on the theme of a magical Christmas and sees a woman relaxing at home, browsing her tablet. She’s looking at the Cox & Cox website, and selects the Christmas tab, whereby she is transported to a magical woodland full of twinkling lights and Christmas trees. She’s intrigued by a door in the forest which takes her back into her home, completely transformed and dressed for Christmas from the fully laid table to the beautiful traditionally decorated tree.
‘Christmas is a huge part of our offering and we know, after last year, that customers will want to pull out all the stops. We hope that the advert showcases our wonderful collection and demonstrates that whatever your style, Cox & Cox has everything you need to create the most magical Christmas,’ says Richard Bell, Cox & Cox ceo.
