Dreaming no more: Logue to step down

Mike Logue is to step down as Dreams ceo at the end of the year.

After eight years in the role he will be succeeded by Jonathan Hirst, Dreams coo.

‘I’m incredibly proud of what our 2,000 colleagues have achieved together. I have no doubt under Jonathan’s leadership and Tempur Sealy’s ownership the business will continue to go from strength to strength. After eight years with Dreams working with the team to deliver a transformation of the business, I have decided it’s the right time for me to step aside and spend some quality time with my family,’ says Logue.

‘Mike has played a crucial role in shaping Dreams into the business it is today. Now part of the Tempur Sealy family, the largest bedding business in the world, Dreams is in an exciting new phase. With this dedicated and talented team, footprint and infrastructure, we are well positioned for further growth and look to the future with confidence,’ says Hirst.

Hirst has more than 22 years’ experience working in retail. This includes working for brands such as Dixons, The Link, Currys, PC World and B&Q. He joined Dreams as commercial director in 2014, before becoming coo in 2017, focusing on product and ecommerce.

The move comes less than five months after Tempur Sealy bought the chain from Sun European Partners for £340m. Sun bought it out of administration in 2013.



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