Carpet Recycling UK has begun its transition to its new UK Sustainable Flooring Alliance (UKSFA) branding.
‘This change will better represent our commitment to the wider flooring sector – which still very much encompasses carpets and textile flooring, but also resilient flooring such as vinyl and LVT,’ says Cathie Clarke, UKSFA ceo.
‘Our new name reflects our broader focus and strengthens our position as the leading voice for sustainable flooring solutions. UKSFA will continue to drive innovation, and champion innovative and scalable sustainable end-of life solutions, working closely with entire supply chains to reduce the thousands of tonnes of flooring waste generated annually in the UK.’
She says the rebranding comes at a pivotal time, as it will help position the trade body further as the voice of the sector, and help prepare members for the upcoming legislation such as the European EcoDesign for Sustainable Products (ESPR), Construction Product Regulation (CPR) and Extended Producer Responsibility (EPR).
‘This rebrand is not just a name change – it marks a fundamental moment in our mission to influence policy, shape the future of responsible flooring sustainability and ensure the industry takes charge of its own environmental impact. We are committed to transformation, collaboration, and delivering real sustainable solutions for the flooring sector.’
The formal rebrand launch will take place at its annual conference in June.
