Salone demonstrated its position in the interiors market amid global economic confusion, attracting more the 300,000 visitors.
The event saw 302,548 visitors – on par with 2023, the most recent edition which included lighting show Euroluce.
Among them were 5,143 UK visitors, as the UK retained its position in the 15 of visitors by country.
Salone saw its highest number of non-Italian visitors: 68%, which China retained its position as the leading overseas participant.
The top 15 countries by visitor were: China 6.5%; Germany 3.5%; Spain 3.2%; Poland 3.1%; Brazil 3%; Russia 3%; France 2.8%; USA 2.6%; India 2.2%; Switzerland 2.1%; Turkey 2%; UK 1.7%; Japan 1.6%; Ukraine 1.5% and Romania 1.3%.
‘The 63rd edition of the Salone del Mobile was a beacon in a 2025 riddled with global challenges: it demonstrated strength and shared vision. The [visitors] were testament to the centrality of the event in creating connections between over 2,100 exhibitors from 37 countries and a community that has chosen Milan,’ says Maria Porro, Salone del Mobile.Milano president.
‘The sector demonstrated yet again that quality and innovation in process and product are key ingredients in an increasingly challenging international competition.
‘In line with expectations, Euroluce redefined the future of lighting design, creating a boost in competitivity between cutting-edge Italian companies – with over 80% of total turnover generated from abroad – and 45% of foreign companies, leading the sector. SaloneSatellite celebrated 700 emerging talents, opening up new reflections on the possible interactions between craftsmanship and industrial design. The Cultural Programme also hit the mark, creating new cultural bridges. Over the last few days we have tried to build new lines of thought, together with some of the most visionary protagonists of the contemporary.
‘Now we look forward to 2026 with determination: new, great challenges await us next year. Our promise is to work on an even more inclusive format, with a focus on SMEs and on emerging markets. We will do this hand-in-hand with the industry, with the aim of turning difficulties into opportunities. Together with the Italian and European institutions, from which we expect concrete answers in favour of a strategic sector not only for Sistema Italia. Together with Milan, which has seen a constant 10% increase in arrivals since January 2025, there must be a commitment to identifying and guaranteeing a new balance for best welcoming people staying in the city on holiday or on business. The Salone creates lasting value for the benefit of a multitude of stakeholders. I think the time has come for everyone, on both a territorial and a national level, to put all the necessary actions in place to enable Milan to continue to nurture the success of this unique event in the world, focusing on the quality of the offering and on limiting the distortions that jeopardise its stability, in the field of hospitality, services, and impact on citizens.’
Image: Salone del Mobile.Milano/Giulia Copercini
