Shoppers’ upholstery buying habits were reshaped by smaller living spaces, changing lifestyle needs and a growing appetite for design-led comfort in 2025.
Curved sofas saw the largest increase of searches on £33m retailer Sofa Club’s website, up 467%. This was followed by two-seater sofas, with searches up 66%; three-seater sofas (55%) and corner sofas (17%).
Interest is leather sofas was 5% higher and sofa beds, 3%.
Searches for cream models rose by 70%; beige by 56% and stone by 4%, as shoppers sought more natural shades.
However, consumers were still keen to make a statement with searches for orange more than doubling (117%), while green and blue were the exploration choice of 74% and 54% more consumers respectively.
‘UK shoppers in 2025 were prioritising comfort, adaptability and design more than ever before. From the explosive growth in curved sofas to the renewed popularity of warm neutrals and confident colour choices, the data shows that sofas are no longer just functional items, they’re central to how people express their lifestyle and identity at home,’ says Tom O’Neil, Sofa Club ceo and co-founder.
Chelsea was the chain’s most searched for range, with the Clapham right corner in Summer Linen the most viewed product. Edgware enjoyed the largest increase in searches.
