The world’s largest decorative veneer manufacturer has shrugged off economic uncertainty to record a rise in sales, while maintaining its workforce.
Furniture and flooring component supplier Danzer saw turnover increase by 4.5%, after exchange rate adjustments, to €169m last year.
The company says it was able to maintain staff numbers of just over 1,000 despite ‘persistent geopolitical uncertainties, US tariffs, a weak construction sector in Europe, and accelerated industry consolidation created challenging operating conditions.’
‘2025 wasn’t an easy year: for our industry or for global trade as a whole. Which makes it all the more pleasing that we not only maintained our market position but expanded it. This is the result of the consistent strategic work we have put in over recent years,’ says Hans-Joachim Danze, Danzer ceo.
‘Alongside decorative veneers and parquet lamellas, we are consciously driving the development of technical veneers: by producing new veneer structures and combining them with materials such as aluminum, copper, and brass, it is creating surfaces that would not otherwise be possible with naturally grown wood. This approach opens up entirely new design possibilities for designers and processors, while assuring consistent quality and availability. It also enables Danzer to position itself as an innovation leader at the intersection of nature and technology. We are constantly pushing the boundaries of what is possible with wood. Our technical veneers combine the aesthetics and warmth of real wood with properties and forms that nature alone simply cannot provide. This is the path that we are continuing to pursue as part of our company’s development and which sets us apart from pure-play raw material suppliers.’
The company says that its ability to meet the EU Deforestation Regulation (EUDR) ahead of its delayed introduction is winning customers.
‘We have already completed our homework – long before the EUDR becomes mandatory. And we are seeing that customers appreciate it: the ones who are already addressing tomorrow’s requirements choose Danzer as a partner. This gives us a clear competitive advantage,’ says Danzer.
