DH adds by Lassen to its Menu

Design Holding has added to its portfolio of brands.

The B&B Italia, FENDI Casa and Maxalto parent has reached an agreement to buy Menu and by Lassen owner Designers Company. The amount was not disclosed.

In addition to those brands, the company holds all rights to a unique portfolio of products created by heritage designers such as Ib Kofod-Larsen, Arthur Umanoff, Mogens Lassen and Flemming Lassen, as well as Vilhem Lauritzen. Today, Designers Company boasts a significant archive of over 2,000 heritage products and has a strong e-commerce presence.

Design Holding’s move comes after it reported a record year for2021, with sales 21.1% higher at €700.3m and EBIT a third higher at €151.8m.

‘Design Holding’s performance in 2021 is a testament to the quality of our brands and the benefits of our portfolio approach. The acquisition of Designers Company, an icon of Nordic design, is also an exciting step in our growth and a perfect match for us: the company’s products are highly complementary to Design Holding’s existing portfolio, along with adding additional competencies including accessories,’ says Daniel Lalonde, design Holding ceo.



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