The French Bedroom Company has seen a surge in sales and profits in the past year.
The etailer says that says have grown by 30% in the year to 31 May and gross margins have reached 60%.
Figures were not disclosed but the firm’s abbreviated accounts show pre-payments and accrued income leapt from £200,900 to £624,82 and corporation tax increased from £5,286 to £120,139.
It reported a 30% rise in bed sales and own-brand mattresses up 58%. It says performance was boosted by an updated website, expanding ranges and focussing on customer experience.
‘Our growth in 2025 has come from listening deeply to our customers and creating designs that genuinely resonate with how they want to live. We’ve never been interested in competing on price over quality. Instead, we’ve focused on timeless style, meaningful details, and delivering an experience that feels personal and considered. This has resulted in sustained growth, stronger loyalty, and a brand built on trust rather than tactics. By focusing on making timeless, quality furniture that is more valuable – not just more efficient – we’ve built something worth talking about, and worth coming back for,’ says Georgia Metcalfe, The French Bedroom Company founder and creative director.
‘As we approach our 20th anniversary in 2026, it feels natural to pause and reflect on how our customers’ needs have evolved, not only in the products she chooses, but in how she likes to shop. When French Bedroom launched in 2006, it was considered disruptive to build a pure-play ecommerce business for luxury furniture. Today, our world looks very different. Our customer moves fluidly between the digital and the physical: she seeks both the warmth of nostalgia and the ease of technology. The next chapter of French Bedroom will honour both; preserving the personal, sensory touchpoints that make our brand unique, while embracing modern, scalable approaches that enhance experience and profitability. It’s about blending heart with innovation: staying true to who we are, while evolving with how our customer lives.’
