• Abingdon

Order central: MIFF looks to top US$1.3bn orders as Malaysia benefits from China+1 

Malaysia has increasingly become a key beneficiary of the China+1 sourcing strategy as companies look to spread production in today’s shifting global supply chains, and the Malaysian International Furniture Fair (MIFF) has officially opened visitor registration for its 32nd edition, taking place at Kuala Lumpur’s Malaysia International Trade and Exhibition Centre and World Trade Centre Kuala Lumpur.

MIFF 2025 generated an estimated US$1.31bn in on-site sales – up 3% – as 19,556 trade visitors from 120 countries and regions connected with 742 exhibitors across 100,000sqm of exhibition space. Since its debut in 1995, MIFF has evolved into south-east Asia’s largest export-oriented furniture trade event, gaining global recognition as a show where deals are sealed on the spot.

‘With a proven track record of over 30 years, MIFF is a trusted marketplace, supported by a strong community of loyal exhibitors and international buyers who return year after year,’ says Kelie Lim, MIFF general manager. ‘Buyers don’t just come to look: they come to place orders and pay deposits on the spot. Our rigorous vetting of exhibitors saves buyers valuable time and ensures they meet reliable suppliers who can deliver.’

Renowned for the widest selection of Malaysian-made wooden home and office furniture, MIFF’s halls are segmented by product for streamlined sourcing. A comprehensive hospitality programme, designed to enhance visitor experience, includes Valued Visitor Privilege: complimentary hotel accommodation for early-bird first-time international visitors; Hosted Buyer Programme: exclusive benefits for international trade delegations, and Airport Fast-Track: priority clearance at Kuala Lumpur International Airport (T1) for registered overseas buyers. ‘Every aspect of MIFF is designed to support our visitors’ business objectives.

From saving costs on registration to simplifying travel logistics, our hospitality programmes ensure buyers can focus fully on sourcing and building partnerships,’ says Lim.

MIFF 2026 will spotlight design innovation, technology and sustainability through a series of initiatives. The xOrdinary Showcase, KL iDesign Week, My Favourite International Design Awards; 2026’s Furniture Design Competition has the theme of Playful. Practical. Purposeful: Furniture for Generation Alpha, focusing on children’s bedroom; the new MIFF FDC Club fosters year-round connections between designers, buyers and manufacturers; the MIFF Furniverse digital ecosystem has been upgraded, featuring interactive floor plans, intuitive navigation tools and personalised matchmaking services, and the return of MIFF’s award-winning Tree Planting campaign.


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