Dreams has added to its Feather & Black store portfolio and turned to Sarah Morgan for leadership.
The former Pep&Co, commercial director; Wiggel comercial director and Tesco and George at Asda executive has become Feather & Black general manager, reporting to Jonathan Hirst, Dreams ceo.
The group opened the Altrincham, Greater Manchester branch of Dreams on 4 April, which contains a 2,300sqft Feather & Black area.
This is to be followed by a 3,200sqf Feather & Black space within Dreams’ Bracknell store opening later this spring. This will increase the number of Feather & Black outlets to 11.
‘After five successful years with Feather & Black as part of the Dreams family, we’re excited to be investing in this next phase of its growth. With Sarah at the helm, we’re confident the brand will continue to serve a growing market of consumers looking for luxury bedroom furniture and bedding,’ says Hirst.
‘As a long-time customer, I understand the special place Feather & Black holds in people’s homes, with the team’s passion and dedication clearly coming through in every product. Over the coming months and years, we’ll focus on building on that legacy, offering our customers a range of expertly crafted and beautiful bedroom furniture both online and in-store,’ says Morgan.
