Dreams boosts management

Dreams has made its first senior management appointments since Jonathan Hirst became ceo.

The chain has recruited Paul Solly as chief commercial officer, Hirst’s former role. He joins from The Fragrance Shop, where he held the same role for almost two years. Prior to that that he was trading director at Matalan and category director for home and furniture at Tesco.

Michael Dingwall has become director of production. He succeeds Mick Hargreaves, who is retiring after 12 years at the group. Dingwall was previously production director at Dams Furniture.

‘I’m delighted to bring Paul on board as our new cco. As Dreams enters an exciting new phase of growth, Paul will be a great addition to our executive team. He brings a wealth of experience from some of the country’s finest retailers, and will no doubt add huge value to the business as we continue to grow,’ says Hirst. 

‘We’re excited to welcome Michael to lead our production team. Michael has the skills and experience to take our production facility onto another level and we look forward to supporting him on what will be an exciting journey.’

Paul Solly


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