Dreams has named Siobhan King as chief marketing officer, succeeding Jo Martin.
King joined from jewellery chain Pandora, and has previously held roles at Game Digital, Office and New Look.
Martin left the bed retailer in the summer, pursuing a freelance career.
‘I am delighted to welcome Siobhan to Dreams. She brings a proven track record of leading dynamic teams and I’m confident she will make a big impact as we continue to evolve the Dreams brand and deepen our relationships with customers,’ says Jonathan Hirst, Dreams ceo.
‘I would also like to thank Jo for her significant contribution and strong leadership during her time with us. She leaves with our immense gratitude and best wishes for her future.’
‘I’m excited to join Dreams at such an exciting stage in its growth journey. Dreams has earned its reputation through its bed experts and commitment to quality. My focus will be on strengthening that trust, inspiring every customer and helping to deliver an amazing customer experience,’ says King.
