After six months under Jan Duckworth’s leadership, Cox & Cox has embarked on a new strategy with significant price cuts.
Prices of its new collection of bestsellers, Stylist’s Edit, have been cut by an average of 26% while its made-to-order furniture collection has seen prices lowered by a quarter.
The move comes after feedback from customers, who indicated that while they liked the products and quality, pricing could be better.
‘Our team has selected a timeless edit of Cox & Cox favourites. These are iconic pieces that reflect the heart of our collection. Thoughtfully curated and now offered at exceptional prices, this is an opportunity to welcome enduring style into homes for less,’ says Duckworth of the Stylist’s Edit.
This offers 70 bestselling, in-stock products, with the number set to be increased. The company says that quality is unchanged and the made-to-order customers ‘will continue to receive the same exceptional build quality, choice of premium fabrics, and expert craftsmanship, all handmade in the UK and supported by a 10-year structural guarantee.’
‘Despite the price reductions, Cox & Cox is committed to delivering products of uncompromising quality and considered design. These changes are part of a broader strategy to ensure the brand remains customer-focused and accessible, while staying true to its design-led heritage’ it says.
