Dunelm generated record profits in the past year helped by a jump in customer numbers.
The chain saw pre-tax profits leap by 32.4% to £209m as turnover increased by 16.2% to £1.55bn in the year to 2 July.
Trading in the first ten weeks of the financial year was described as ‘robust’.
Customer number increased by 8.5% in the year.
It saw growth across all geographic regions in the UK, with customers in London and the South of England contributing 40% of the growth in customer numbers. It enjoyed growth in customer numbers across all income levels, with a year-on-year increase of more than 10% in both the under £20,000 per annum and over £100,000 per annum income groups. It also increased its appeal across all age ranges, with customers aged between 16 and 24 growing by 8.5% and those aged 65 and over growing by 16.2%.
