INVICTUS
‘Winning Editor’s Choice: Flooring Brand of the Year is a proud milestone for everyone behind Invictus. As a brand built on the belief that premium flooring should combine outstanding performance with timeless design and everyday comfort, the recognition reflects years of continuous investment in innovation, retailer partnerships and consumer-focused marketing,’ says Gavin Pugh, Associated Weavers UK md.
Over the past year, Invictus has continued its evolution into a complete premium flooring brand, offering curated solutions across both LVT and carpet. With a strong and consistent brand identity, impactful in-store merchandising, inspiring marketing campaigns and dedicated retailer support, it has established itself as one of the industry’s most recognisable names.
Innovation remains at the heart of the brand. This year saw the introduction of Invictus Ultimus, the most durable LVT collection in the Invictus portfolio. Featuring a 0.70mm wear layer, Ultimus has been developed for demanding residential and commercial environments, combining exceptional durability with authentic wood and stone-inspired designs. The collection further strengthens the Invictus LVT offering by delivering premium aesthetics without compromising on performance.
Alongside the LVT expansion, the carpet collection has also been refreshed to reflect
changing interior trends. The Darius and Cassius ranges have been updated with elegant, warm beige colourways, responding to the growing demand for softer, natural tones that bring warmth and versatility to contemporary interiors. These carefully selected re-colourings ensure that two of Invictus’ most successful carpet collections remain relevant while continuing to deliver the luxurious underfoot comfort the brand is known for.
Receiving the award is a proud moment for the entire Invictus team and reinforces the brand’s commitment to delivering premium flooring solutions that combine innovative performance, sophisticated design and lasting quality.
‘To receive the Editor’s Choice: Flooring Brand of the Year award is an incredible achievement for everyone involved with Invictus. I am immensely proud of what the brand has accomplished and how it continues to grow year after year. This latest award is another significant milestone for the collection and reflects the hard work, passion and commitment of our teams, as well as the ongoing support of our retail partners.
‘The future of Invictus is incredibly bright, with exciting developments, innovative new products and ambitious plans already in the pipeline. We remain focused on building on our success and continuing to deliver premium flooring solutions that inspire confidence, comfort and style for our customers,’ says Pugh.
