JYSK has become the latest UK retailer to begin stocking Emma mattresses as the bed brand’s efforts to widen its physical retail footprint continue.
JYSK began selling Emma at its German stores in October 2021 and this has been rolled out to the UK, Republic of Ireland, France, Italy, Portugal and Spain.
‘We are delighted to be introducing Emma products into UK and Ireland stores. Emma is a brand highly recognised by UK consumers so combining this with our position as the Danish sleep experts we hope to help more customers achieve the good night’s sleep they deserve and provide even more in store mattress options,’ says Jenny Johnston, JYSK UK & Ireland sales and marketing manager.
