Emma saw UK sales almost double in the first quarter of the year amid a claim the Emma Original was the bestselling mattress of 2020.
UK sales jumped by 95% and by 272% in the Republic of Ireland. It says UK profitability leapt by 195% and that brand recognition has reached 48%.
‘Our flagship product Emma Original has played a major part in gaining popularity in the UK, leading to fantastic brand awareness across the country. Based on our research, we do not know of any other mattress that has been sold more than the Emma Original in the UK in 2020. We aim to further strengthen our brand awareness within the next months by launching new solutions that cater to a much broader set of customers’ sleep needs,’ says Santosh Marrivagu, Emma head of UK and Ireland.
He says the introduction of new products has gone better than expected. ‘With our new product assortment we are one step closer to our vision of offering wholistic sleep solutions to our customers. We believe this is important and we’ve already seen that our customers want this, which is reflected in the huge success of the new product portfolio. The sales of the Emma Bed and the Cloud Pillow far exceeded our best estimates, and we are scaling up the production of these products to fulfil the high customer demand.’
