Matchmaking and personal meetings will play an increasingly important role as buyers look for new product sourcing opportunities, according to Yvonne Engelmann, Ambiente Living & Giving director.
‘We are continuously developing the Interior Design segment at Ambiente. Our focus is on creating even greater added value for the international interior design and furnishing industry. Today, companies are looking for new international business opportunities and reliable networks.
‘That is why we are continuously expanding our offering and bringing these activities together under Ambiente Projects. This includes dedicated offers for architecture and interior design as well as formats that foster personal exchange and targeted networking. In this way, we are creating additional points of connection between manufacturers, trade, hospitality, architecture and interior design, while developing Ambiente step by step into an even stronger international meeting place for the interior design industry,’ says Engelmann.
‘We are investing specifically in formats that encourage exchange between manufacturers and key decision-makers. These include the Interior Design & Architecture Hub as well as partnerships with international networks. Together, we are creating formats that combine inspiration, knowledge and concrete business opportunities.
‘The strong response from the industry shows just how much interest this approach is generating. Brands such as Bielefelder Werkstätten, Studio Ethnicraft and Studio Höllental have already confirmed their participation, while Bretz will be exhibiting at Ambiente for the first time.
‘In challenging times, personal encounters and targeted networking are becoming more important than ever. That is why we focus on curated matchmaking, bringing manufacturers together with architects, interior designers, hospitality decision-makers and international buyers in a targeted way.
‘Ambiente offers the ideal conditions for this. Thanks to its high level of internationality among both exhibitors and visitors, it brings together decision-makers from around the world in Frankfurt. At the same time, exhibitors benefit from an exceptionally broad visitor profile – ranging from architecture and planning firms to hotel groups and hospitality companies, as well as leading furniture and home furnishing retailers and international trading companies. It is precisely this quality of contacts that makes curated matchmaking so valuable today.’
Ambiente, Christmasworld and Creativeworld return to Frankfurt in January, with Creativeworld running from 29 January-1 February and Ambiente and Christmasworld from 29 January-2 February.
