Mattress company Eve Sleep has named former World Stores and Asos executive Masood Choudhry as a non-executive director.
For the past four years Choudhry was vice president of logistics at online fashion retailer Zalando, with responsibility for managing its supply chain. Prior to this he worked at various other direct-to-consumer businesses, including coo at World Stores and director of supply chain development at Asos.
‘My experience in nurturing an entrepreneurial and fast paced culture, developing high performing teams, and managing online fulfilment across Europe whilst focusing on building customer centric operations at a reasonable cost base will help Eve as it transitions to the next phase of its growth journey,’ he says.
‘Masood has been at the forefront of the transition to ecommerce for over a decade with many of Europe’s largest and most prestigious online retailers. His expertise and insights will be invaluable as we transition from focusing on restructuring to driving balanced and sustainable growth, initially across our three existing markets,’ says Cheryl Calverley, Eve Sleep chief executive.
