Having successfully disrupted the flooring exhibition sector through Heimtextil, Messe Frankfurt is looking to repeat the move in the furniture market with Ambiente.
Last month’s exhibition saw the debut of the Interior Looks section which will be expnded for 2026 after the show organiser hailed its success.
‘The innovative area successfully connected high-quality furniture and interior design brands directly with new buyers from retail, architecture, planning, hotels, and restaurants, garnering overwhelmingly positive feedback. In 2026, this premium offering will be further expanded, presenting an even broader range of furniture and new formats in Frankfurt,’ it says.
‘Interior Looks was just the beginning. We are engaged in dialogue with the furniture industry on multiple levels and will expand the furniture offering in Frankfurt to address a wider spectrum, from sophisticated to premium segments,’ says Philipp Ferger, Messe Frankfurt vice president consumer goods fairs.’
‘Despite a challenging market environment, we successfully opened up new sales channels for furniture exhibitors, actively supporting industry transformation. Beyond our focus on lifestyle and design, participants encountered new retail buyers and business partners from contract and hospitality sectors in Frankfurt. This has proven highly successful, and I am particularly pleased that the strategy has paid off for the pioneering exhibitors in Interior Looks,’ says Yvonne Engelmann, Ambiente Living, Giving, and Working director.
Next year’s show runs from 6-10 February.
