Headlam is to merge the sales teams of six of its residential brands.
The group is to combine the 28 members of the sales teams of Kingsmead Carpets, Manx Tomkinson, Kersaint Cobb, Fells Carpets, Gaskell Wool Rich and Telenzo, with sales representatives selling all brands.
It says the move will streamline the buying process for retailers and ‘make doing business with Headlam easier’ while creating ‘clearer price structures. The group says no redundancies are involved.
He new team will be run by Keith Morgan as head of sales with Stewart Hollands as regional sales manager for the north and Dave Watson for the south respectively.
£500,000 will be invested in new sampling for the renamed Headlam Brands product offer.
Crucial Trading, BMK & LX, Mercado and HFD Scotland are not included in the reorganisation.
‘In September 2024, Headlam announced plans to accelerate its customer-led growth strategy by simplifying our business model. This next chapter in the transformation story brings further simplification to our existing residential product brands’ sales team. We took the time to listen to our customers and their valuable insights have shaped our strategy for the better,’ says Morgan.
‘These changes ensure we keep our customers at the heart of everything we do, offering them more products, nationwide availability and streamlined ordering processes: making working with Headlam easier and more convenient. By continuing to work with Headlam, our customers will continue to have access to the company’s unrivalled scale, national distribution network and experienced sales team.’
