Frasers shoots… and scores

Independent furniture and flooring retailer Frasers of Ellon has become an official partner of a two-time European trophy winning football club.

The retailer has agreed a deal with Aberdeen FC which will see it receive high profile branding at the club’s Pittodrie stadium and on the AFC Women’s strip.

As the official furniture and flooring partner, Frasers will also become a premier member of the By Official Appointment programme, the club’s initiative that connects local brands with the club’s fanbase. and brings a family of businesses together under one banner with a range of benefits.

AFC Women will display the Frasers logo on their shorts and participate in a series of interviews entitled ‘On the Couch with AFC Women’ sponsored by the firm.

‘We are delighted to be getting involved in an official partnership with Aberdeen Football Club. At the heart of our business are the core values of being family owned and a local institution. This fits in well with AFC’s philosophy, as a family club, and being part of the wider community. We are very much looking forward to working together throughout this season,’ says Colin McKay, Frasers of Ellon md.

‘Frasers of Ellon is a long-established, family firm and we are delighted to welcome them into the AFC family. At a time when businesses really need a helping hand and everyone is feeling the pinch, we’re focusing our efforts on attractive deals which offer the prestige of and profile from being associated with the club but also tangible ways of increasing business through connection with our fanbase. This also means that our supporters can make use of the deals and discounts offered by our partners and BoA members,’ says Robbie Hedderman, AFC business development manager.

Image: AFC.



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