Further upholstery push by Oak Furnitureland

Oak Furnitureland has significantly boosted its upholstery offer and revised its IFC offer.

The moves come after a ‘significant double digit’ growth in sofa sales and a 50% rise in searches for ‘sofa on its website over the past year.

Eight new models are being introduced and 13 ranges expanded.

Some 53 of its 70 branches will be reformatted to display the new offer.

The threshold for IFC is being lowered from £3,500 to £1,999.

‘Over the past year we’ve witnessed incredibly strong growth in demand for our sofas, and we are now committed to further accelerating our focus in this category as our strategy to cater for the whole home ramps up. We’re excited to bring the style, quality and value that we’re known for in cabinetry to sofas, with our biggest launch of stylish and affordable sofa ranges yet. As a business we’ve always strived to offer our customers premium quality furniture, made using responsibly sourced hardwood, at a price that reflects outstanding value for money. To further express confidence in the products we sell we’re also proud to introduce an industry leading lifetime frame guarantee. We fully recognise that the current climate is creating significant financial pressures for many of our shoppers, and therefore alongside maintaining our continued commitment to outstanding value, we are investing in new payment options, to help make our products even more accessible,’ says Alex Fisher, Oak Furnitureland chief executive.



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