Upholstery etailer Swyft has launched in Germany. The move comes after a double-digit increase in UK sales last year.
Parent Sleep Brands has invested £10m in the company, which says this has allowed it to optimise its operations, improve delivery speed, and enhance inventory management. ‘We started Swyft to inspire people to create beautiful homes, and we believe furniture should be effortless, timeless, and a true reflection of who you are,’ says Keiran Hewkin, Swyft ceo.
‘Our move into Germany is a natural extension of our growth strategy, and we’re excited to introduce our products to a new audience who values design and convenience. By Q4 2025, we expect Germany to contribute 15% of our total order intake.’
Swyft says sales rose by 13% last year as it completed 30,000 orders of its Poland-manufactured upholstery.
