Harrods debuts tie-up with Cornflake

Harrods and smart home company Cornflake have teamed up to launch Harrods Interior Styling Service.

This has opened as a luxury pop-up at Cornflake’s Fitzrovia showroom until 20 January. The focus of the partnership is to introduce the Harrods Interior Styling Service to high-end residential developers, architects and interior designers with a view to establishing a new luxury B2B trade channel for both Cornflake and Harrods Interior Styling.

Harrods Interior Styling showcases a collection of decorative pieces from international designer brands for every room in the home. These are featured in a series of themed niche settings at the showroom.

The Harrods Interior Styling team will be available for appointment-only design consultations at the showroom, or at Harrods, where they will design specific commissions and present seasonal styling solutions for all occasions. Members of the Cornflake team will also be on-hand to demonstrate the integrated audio, visual, lighting and security technologies for today’s super-prime residences developed by Cornflake, the curators of connection. 

‘We are delighted to launch the Harrods Interior Styling Service at our Fitzrovia showroom and we are looking forward to introducing the service to our established B2B network of key industry figures in the super-prime residential marketplace. The synergy between Harrods Interior Styling and Cornflake brands provides a perfect opportunity to offer a complete luxury interiors solution for clients that are seeking the ultimate in comfort, security and life-enriching experiences in their own homes,’ says Kimberly Dunstan-Smith, Cornflake marketing manager. 

Cornflake Harrods

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