Heimtextil makes smooths push as it eyes role as the flooring exhibition

Fresh from the success of growing its textile-flooring offer, Heimtextil is to target smooth flooring as it looks to become the major flooring exhibition.

Flooring & Equipment will complement Heimtextil’s extensive product portfolio. The focus is on floors without a textile structure. These include vinyl floorcoverings; designer and luxury vinyl tiles; cork flooring; laminate, parquet and other wooden flooring, as well as outdoor floor coverings,’ says Margit Herberth, Heimtextil director.

‘Flooring & Equipment offers the industry a fixed date with a customised range in Frankfurt. As the world’s leading trade fair for home and contract textiles and textile design, Heimtextil provides a global market overview for the entire interior design sector. Here, buyers find the complete range of high-quality products, trends and interior designs for the home and the contract business – from wallpaper and curtains to carpets and non-textile floor coverings.’

‘We are constantly working with the industry to further develop Heimtextil – into a global stage of inspiration and solutions for the entire interior design sector. Non-textile floor coverings are an ideal addition to the existing product range offered at Heimtextil and appeal to new target groups, such as the specialised floorcovering retail. Thanks to the direct link to Carpets & Rugs, the industry also benefits from efficient synergies between product segments and numerous new contacts’, says Herberth.

‘In addition, Flooring & Equipment serves the interests of existing visitor target groups in an even more targeted manner – such as designers and decorators, (interior) architects, room and object furnishers, DIY and home improvement stores, garden centres, wholesalers and retailers.’

The exhibition claims the Carpets & Rugs section ‘has become the home of the global carpet industry.’

‘The strong growth area already serves the relevant target groups for Flooring & Equipment at Heimtextil. The area of non-textile floor coverings is directly adjacent to the carpet segment – in terms of the product groups, but also the location on the exhibition grounds. The new product range fits seamlessly into the hall plan of Heimtextil 2026 at the Messe Frankfurt exhibition centre. We optimise the visitor target groups’ routes in order to guide them efficiently and purposefully to the existing range’, says Bettina Bär, Heimtextil director. ‘In addition, there will also be a high-quality content programme for the global carpet and floorcovering industry.’

Heimtextil takes place from 13 to 16 January 2026.

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