HIG adds Sleepeezee to beds mix

US$62bn investment group HIG Capital has added Sleepeezee to its global portfolio.

The deal, for an undisclosed amount, is through HIG’ Capital’s The Sleep Group subsidiary which is the majority shareholder in Silentnight.

The two brands will have a combined share of about a fifth of the UK bed market. The duo will operate under their existing management ‘with a future focus on leveraging their combined strengths in the bed and mattress market.’

Sleepeezee was owned by French investment firm Perceva which took control in 2016 after parent Cauval’s insolvency as part of the private equity company’s strategy of investing in distressed companies.

‘We’re excited to add Sleepeezee to the group, it is a strong, scalable brand, with significant room for growth both domestically and internationally,’ says John Harper, a HIG Capital md and responsible for leading investments in the UK, Ireland, Holland and the Nordic region.

‘We’re delighted to welcome Sleepeezee to the group and look forward to moving forward together as two well respected distinct businesses in the UK market,’ says Tracey Bamber, Silentnight ceo.

‘2024 sees Sleepeezee celebrating our 100th year in the bed industry, we’re delighted to be joining the group at such a pivotal time and can’t wait to start delivering on our growth plans under new ownership for many more years to come,’ says Steve Warren, Sleepeezee md.

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