Discount clothing chain Primark is to open its first stand-alone home store.
While most Primark branches have home departments, these are generally limited in size and scope: something that will change with the new store.
The 8.700sqft store will open at Fountain House, in Belfast city centre in March.
The Irish News reports that the opening comes in response to strong sales growth in the home offer.
‘This is a truly proud moment for Primark as we open our first standalone Primark Home store. Belfast felt like the perfect place to bring this concept to life, and Fountain House offers an incredible setting in the heart of the city centre to showcase our expanded homeware range,’ says Fintan Costello , Primark head of Northern Ireland and Ireland.
