Hove, actually

Swoon has expanded its offer into the kitchen market with a tie-up with Harvey Jones.

‘We are delighted to further expand Swoon’s presence in the UK through our carefully selected partnerships. This new collaboration with Harvey Jones is a perfect fit to introduce the Swoon aesthetic into kitchens – merging modern design with the undeniable charm of heritage kitchens. Our two teams have done an outstanding job of developing distinctive ranges that are designed to last. The Hove is a vibrant, contemporary, range marrying perfectly with expert craftsmanship. It evokes engagement where all the textured details and subtle curves matter. The reeded features bring a wealth of texture and delicate contrast with a subtle vertical pattern, paired with softened profiles and exaggerated junctions that will make you want to run your hand along its surface. The design introduces a playfulness alongside functionality, with an attention to detail and quality that lasts a lifetime,’ says Debbie Williamson, Swoon co-founder.

‘Working with Swoon has been a delight, its extensive expertise in understanding its customer, and the modern-day home obsessed, has allowed us to create a collection that evokes style, playfulness and functionality. The result is a beautiful kitchen that will work perfectly in traditional and contemporary homes alike, handcrafted with the renowned Harvey Jones quality and 45 years of expert craftsmanship,’ says Melissa Klink, Harvey Jones creative director.

The full collection will be available online and in Harvey Jones showrooms from January, with prices starting at £12,000.


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