As Hypnos celebrates its 120-year anniversary, the British bedmaker and Royal Warrant Holder of 95 years is focused on delivering on its vision and values and building a legacy for the future.
‘I am excited for Hypnos and the team to be recognised in the Interiors Monthly awards, particularly as the Best Bed Manufacturer (Upmarket). We are focused on the customer experience to ensure our products appeal to the market in their design and handcrafted comfort and quality,’ says David Baldry, Hypnos group md.
Hypnos started the year with new launches: the new luxurious Legacy collection and the plant-based Eden Project mattress collaboration, as well as a new website designed to support consumer and retailer journeys.
‘The website has made it easier for consumers to discover and be inspired by the Hypnos brand but also to find the right product quickly,’ says Struan Robertson, Hypnos head of digital experience. ‘In fact, website exits to retailer has increased by over 70%, and pages visited by 77%. The key focus is making sure consumers find a store with the mattress choices they are interested in and have the best experience, thus providing our retailers with valuable, interested leads and web visits.’
The website also offers a new user- friendly retailer portal to access assets. A great Hypnos experience at POS, whether in-store or online, starts by the provision of a comprehensive training programme for store colleagues and improving in-store displays to explain Hypnos’ key differences in terms of USPs, including heritage, handcraftsmanship, ethical sourcing and the value of its partnerships.
The new Eden Project Collection is supported by its own POS materials, with exotic plant-based fibres to engage with consumers, just as the Eden Project itself captivates its visitors and supporters.
Hypnos has appointed a senior management team, a new fd, and Stephanie Yule has been appointed as people and customer experience director, leading improvements in quality and service, supported by an investment of more than £1m in a new ERP system to optimise operations and drive even greater customer satisfaction.
Working with global leaders IFS, the first phase is complete, and other customer-focused improvements will be developed.
Hypnos has also made changes to its logistics and delivery fleet, appointing global logistics partner DFDS at the beginning of 2024. Routes have been optimised with a focus on reducing its carbon footprint through driver training and a switch to HVO fuel this summer.
‘We are leaders in mattress making and our sustainable and responsible ethos runs throughout the business, driving change for the benefit of people and the wider environment,’ says Baldry.
‘I am extremely proud of what the Hypnos team have achieved this year, and to receive this award from our retailers is a fantastic result. Thank you.’
