imm: Leolux marks anniversary with Loya

Leolux is celebrating its 90th anniversary, a fact which its stand proudly announced. Once inside, attention is shifted to the new design collection traditionally presented by Leolux at imm cologne. 

In its design for the stand, Studio Truly Truly followed principles of softness, bold gestures and refined details. Leolux therefore affectionately refers to the concept as ‘Soft Mass’. 

The new add-on collection Loya has just the characteristics to match: generous, comfortable and subtle. 

Moreover, the collection allows Leolux employees to do what they do best: producing and upholstering high-quality bodies, with a wide choice of designs and additional comfort options.


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