imm cologne has revealed a new format for June’s Spring Edition which has taken its inspiration from art galleries.
Hall 11.2 will host Pure Galleries, about 75 stands of between 25sqm and 72sm based on the look of art galleries and art trade shows. ‘Pure Galleries is a compact, creative concept that’s a perfect fit for interior design brands that have high standards for their brand identities. It gives them a very modern stage where they can present their latest products to the market,’ says Dick Spierenburg, imm cologne director.
‘We’ve had an extremely good response to the galleries concept from our Pure exhibitors,’ says Spierenburg. ‘When we presented the concept to selected exhibitors, the feedback showed that we’re on the right track.’
Bernd Sanden, imm director says he hopes to announce the first Pure Galleries exhibitors within weeks. The show takes place from 4-7 June.
