Shake-up for Salone

Salone will have a new look when it returns in April.

The exhibition will switch to a single level when it returns from 18-23 April. The organisers say this switch – most halls have two floors – ‘will enable us to optimise the visitor experience’ and follows more than 2,300 interviews with visitors.

SaloneSatellite will be moved within the halls given over to lighting show Euroluce (9-11 and 13-15) with a focus on design schools and universities.

Euroluce itself will see a major shake-up ‘reworking the concept of proximity inherent in so many of Italy’s historic town centres, by creating an irregular, geometrically polygonal, fluid and free ring conceived by the studio Lombardini22, designed to optimise the user-friendliness’ of the show. ‘This new exhibition format is packed with interdisciplinary and experiential cultural content, ranging from architecture to art (exhibitions, talks, workshops, installations), curated by Beppe Finessi, alongside a number of young curators as well as special guests such as leading contemporary artists. Formafantasma will play a pivotal role, turning Euroluce into an ideal city inside the new layout, designing public spaces and special cameos, in a foretaste of the possible future evolution of the trade fair format itself.’

‘Euroluce will be transformed into a great visitor experience, with opportunities to find about and actually touch extremely high-quality products and to learn more about themes connected with the lighting world through a top-level cultural offering geared to buyers, professionals and the design community as a whole. We like to imagine it as a dialogue between architecture and design, a source of inspiration and enrichment for the visitor,’ says Maria Porro, Salone del Mobile.Milano president.

Image: Salone del Mobile.Milano: Alessandro Russotti



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