Purecare has achieved international success by prioritising wellness products tailored to enhance sleep wellbeing. After debuting in the UK and European markets at the January Furniture Show, the brand is continuing its outreach efforts by participating at the upcoming INDX Beds & Bedroom and Spring Furniture & Beds Show.
‘Our goal is to make home the heart of wellness. We are dedicated to the wellbeing of you and your family, particularly when it comes to sleep quality. With every aspect of our products, we prioritise the sleep quality and wellness of every individual. That’s why our products are designed with a single mission: to provide every sleeper enhanced comfort and sleep wellbeing. Because at Purecare we know when we sleep well, we thrive in our waking lives too,’ says Johan Bosman, Purecare senior vice president of global business development.
Purecare’s journey began in the US with a focus on mattress protection tailored to enhance each person’s unique sleep experience.
‘Today, our product lines specialise in five-sided protection and six-sided encasements, providing bed bug-proof solutions with our flagship OmniGuard ranges. Our mattress protectors also feature high-quality fibres such as Celliant Recovery, utilising advanced infrared technology to promote restorative sleep and expedite recovery,’ says Bosman.
Purecare’s commitment to innovation extends to its wide range of state-of-the-art pillows and premium bedding sheets. ‘Our flagship pillows utilise ground-breaking technology like mineral-based Frio fibres, engineered to dissipate body heat and ensure uninterrupted sleep.’
Sarah Bergman, Purecare cmo says the brand had a positive reaction at JFS, with retailers keen to learn what sets its products apart. ‘As consumer trends in the UK and Europe align with the growing demand for wellness products, we’re excited to expand our presence and partner with retailers seeking to enhance their offerings in mattress protection, pillows and premium bedding. Our partnership with [integrative medicine pioneer] Dr Andrew Weil has further deepened our understanding and development of core wellness products, contributing to our continued success.
‘Our commitment to innovation and wellness positions Purecare as leaders in the field, poised to make significant strides in the UK and European markets. This vast product portfolio combined with the powerful knowledge of how to increase sales within the soft bedding categories creates a powerful partner for any bed and furniture retailer. Visitors to the shows will have a great opportunity learn more and partner with a leading specialist in this category.’
