JFS: Sunny times for Forte

The colours and the mood were sunny on the Fortestand with a full diary of meetings set up for January Furniture Show.

‘We’re excited – we’ve got really good confirmed bookings with people coming in to talk to us on the stand,’ says Victoria Ross, Forte national sales manager. ‘It’s the first time in years I’ve had a 100% response from every one of our target buyers.’

Europe’s leading manufacturer of self-assembly furniture has a major consumer product launch coming up next month, rolling out across ten John Lewis stores starting with a prime spot in the flagship Oxford Street branch, right at the top of the escalator. 

The product’s identity is still hush-hush but all will be revealed at a media preview on 8 February. Interiors Monthly has had a sneak peek and let’s just say – it’s a game changer in flatpack furniture.

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