JFS: Think Rugs forecasts record year

Dubai or not Dubai? To buy of course – that was the verdict on Think Rugs’ stand  where the russet red traditional Dubai hung like a tapestry on an external wall beckoning customers inside. 

A new launch and in stock now, Dubai, available in three sizes and three shades of red, attracted attention – and orders.

‘There’s a big trend for traditional products,’ says Sam Tippett, Think Rugs md. ‘Dubai is so soft it feels expensive yet isn’t.’

Other up-and-coming trends – and Think Rugs is at the forefront of tracking them – include checkerboard styles and earthy tones with rich metallic bronzes and sparkling champagnes added to the perennially best-selling Apollo range.

2023 was Think Rugs’ second most successful year with launches aplenty and some cracking contracts signed. But, says Tippett, 2024 promises to top it.

‘We’re forecast to have our most successful year ever,’ he says. If the footfall at the stand’s an indicator, JFS is just the start of it.


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