Laura Ashley’s home offer has been re-launched today.
The collection sees the re-introduction of several signature prints and the debut of two new designs.
The re-launch sees ranges available online and at 48 Next stores. It comes 11 months after the chain fell into administration and Gordon Brothers bought the brand.
A flagship, ‘store-in-store’ will open London’s Westfield Shepherds Bush once lockdown restrictions allow non-essential shops to operate.
‘This is an exciting step in the evolution of Laura Ashley and we look forward to continuing to grow the brand in its new form. The Next partnership is the perfect way to reconnect the brand with its customers and develop new opportunities that will take Laura Ashley forward into new sectors,’ says Tobias Nanda, Gordon Brothers president, brands.
‘We are delighted to see Laura Ashley back in-store where it belongs. We are confident that our new collection of signature patterns and styles, alongside the stunning new designs that draw on our archival heritage, will inspire and excite Laura Ashley fans of old and new customers too,’ says Poppy Marshall-Lawton, Laura Ashley , head of brand and partnerships.
