Loaf looks to the fashion industry for next cco

Loaf has turned to the fashion industry to recruit its next chief commercial officer.

Theodore Sheppard will join from River Island in September. He succeeds Robert White who had been in the role since February 2013.

Sheppard has spent his career in fashion, including almost eight years at River Island in international and group development roles, including director of international and group development since January. Before that he was responsible for the Calvin Klein clothing brand in Eastern Europe, Middle East and Africa.

‘I’m thrilled to have Theodore join Loaf. He joins armed with a wealth of experience from his years spent in the fashion industry. We have a lot of exciting plans for the company and I’m excited to work with Theodore as we continue to grow the brand,’ says Charlie Marshall, Loaf founder and ceo.

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