Feather & Black has opened two stand-alone stores, increasing the chain’s outlets to 13.
The Tottenham Court Road branch covers 2,184sqft, while the Kingston store is 2,544sqft.
Both have 11 of its most-popular bed ranges on display, along with matching furniture and an expanded luxury mattress assortment including exclusive partnerships with Vispring and Hypnos, alongside products from Harrison Spinks.
Its other units are concessions in Dreams’ stores.
‘We are seeing continued consumer demand for high-quality, design-led bedroom furniture and a desire to experience before buying. Opening these Feather & Black stores squarely responds to this trend, giving customers an additional, premium touch point with the brand, and underscores our confidence in its long-term growth potential,’ says Jonathan Hirst, Dreams ceo.
