Love Thismas says M&S

Marks & Spencer has unveiled its Christmas clothing and home campaign for 2023: Love Thismas, Not Thatmas.

It features actors Hannah Waddingham and Zawe Ashton, singer Sophie Ellis-Bextor and presenter Tan France and is is set across four different homes belonging to each of the cast members, all making a decision on which Christmas traditions to embrace this year and which ones to skip.

‘I’m sure everyone watching our ad will be able to relate to our fabulous cast of talent who so hilariously bring-to-life those little moments and dilemmas we all have at Christmas time. Before we created Love Thismas (Not Thatmas), we spoke to hundreds of our customers and they all told us that, at Christmas, they feel this pressure of having to worry about and plan so many things. We know it can often feel like the list is never-ending so this year we decided to celebrate and empower our customers to just do the things they love. Set against the stunning vocals of Ray BLK’s version of I Would Do Anything For Love (But I Won’t Do That), the soundtrack perfectly captures the tongue-in-cheek spirit of the campaign, empowering viewers to acknowledge the things we all do – some that we love, and some that we may like doing a little less – that makes the festive season a truly magical time with loved ones,’ says Anna Braithwaite, M&S clothing & home marketing director.

The TV campaign is supported an outdoor media campaign.



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