Bed etailer and manufacturer Get Laid Beds has made the first of a series of senior appointments as the family-owned company looks to expand.
Ajay Solanki has become marketing director. With more than 15 years of experience across marking and social media, he joins from Swish Fibre.
‘My career has been centered around building and scaling marketing contributions to a business’s P&L. What excites me about working with GLB is the immense potential for exponential growth on the horizon. As one of the leaders in the business, I’m committed to nurturing the talent within our organisation, while also bringing in new talent to fuel our growth further,’ he says.
‘There’s nothing more rewarding and motivating than guiding a business into the next chapter of its journey and being a part of its success. I look forward to celebrating our achievements with everyone at Get Laid Beds.
‘This opportunity feels like a nostalgic return for me. Throughout my professional career, I’ve never worked in my hometown, and it’s special that Get Laid Beds was founded and grown right here in Leicester. I’ve even had the privilege of guest lecturing at the Leicester university this year, so this feels like the perfect time to work on expanding a local business.’
