Made.com will be valued at £775.3m when it floats the business on the London Stock Exchange.
It initially priced its shares at 200p in pre-trading.
It aims to raise £100m with shareholders selling a further £93.8m.
‘A listing in London, where the business was founded, will enable us to accelerate our growth as we lead the development of the online furniture and homewares market as it moves online, both in the UK and internationally,’ says Philippe Chainieux, Made chief executive.
Earlier this year all of Made’s staff were given £10,000 of share options.