Dreams has launched its latest campaign with TeamGB and ParalympicsGB athletes, which is the first time a campaign features one of its own ranges.
The advert intersperses scenes from Tokyo with short clips of TeamGB and ParlympicGB athletes in training. Featuring Max Whitlock, Jade Jones, Ali Jawad, Jason and Laura Kenny, Maddie Hinch, Shauna Coxsey and Jordanne Whiley, it focuses on the key elements that matter behind each athlete’s training plan: focus, belief and sleep.
At the heart of the campaign is Dreams’ Dream Team range – a selection of mattresses, pillows and toppers. The chain is the official sleep partner for the British Olympic Association and British Paralympic Association.
‘As the excitement really mounts ahead of Tokyo 2020, we’re delighted to launch this campaign. We really wanted this advert to showcase the hard work and dedication of our TeamGB and ParalympicsGB athletes. But we also wanted to show that, alongside focus and belief, sleep is also an absolutely crucial part of their training plan,’ says Simon Moore, Dreams director of marketing.
‘I’m incredibly proud of this partnership, and of the whole team in delivering this campaign from concept to delivery in just five weeks. We always want to deliver better sleep for all, and hope that it inspires everyone, from the athletes in Tokyo to the audience at home, to get the best night’s sleep they can.’
