Made.com has hired former Sainsbury’s Argos brand and digital marketing director Dan Elton in the newly created role of chief customer officer.
The role will involve leading Made’s marketing, digital and customer experience teams.
‘I’ve long been a great admirer of the business and I’m incredibly excited to be at Made, an innovative, agile company that has established a meaningful and much-loved brand. I’m looking forward to the opportunities ahead to leverage our existing strengths and the great work already done by the team, to build a leading customer experience, delight our customers, and take our exceptionally-designed and innovative products to new audiences across the UK and Europe,’ says.
Elton joins from Google where he had been industry head of fashion and sport before his Sainsbury’s role. Before that he spent six years at rival Tesco, including head of Clubcard marketing and customer insight and analytics director.
