In the 45 years since Metro conceived the idea of pooling buying power to compete against the national chains, a lot has changed in the marketplace and the group is focused on members keeping their independence.
No longer just looking to achieve the best terms and prices, Metro also assists its members to sell the best performing products in the marketplace at a profit.
What has been developed is a group of independent retailers from the smallest one-man operation to multiple-outlet businesses. Retaining independence is important to Metro members, who are always given the opportunity to participate in group activity, which is always optional and very rarely compulsory. This allows them to use all of the best benefits of membership while being 100% in control of their own businesses.
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Metro’s marketing service takes the individuality of each member one step further. Each retailer does things differently, despite sharing a similar marketplace, and every retailer operates from differing types of premises. They also market themselves individually and have demands and needs that change at a variety of times. That’s why Metro’s marketing service is completely bespoke: taking whatever project a retailer is looking to create and making it happen from a huge range of options.
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When working at distance the marketing team attempt to group jobs together by location. One recent trip saw the team visit The Carpet Gallery in the Wirral and Rodgers of Frodsham for vehicle graphics; Horwich Carpets for window frosting and Greens Carpets in Wigan for internal and external tray signs. All jobs were completed in only two working days and one overnight stay.
The other benefit of being on-site is that the retailer can have future projects measured and discussed ahead of a return visit, as the number of options are vast.
The ability to work on a huge range of projects means that there is very little that the marketing team can’t do. From design to manufacture and installation, almost every aspect of the work is done in-house.
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