MLILY and Manchester United have extended their partnership agreement, adding upholstery to the package.
MLILY will become the official global mattress and sofa product partner of the club. The original partnership began in 2016.
‘Our dedicated partnership with Manchester United is something that continues to elevate the stature of our brand throughout the world. Innovation has always been a key factor in the success of our business, and we share those similarities with Manchester United,’ says James Ni, MLILY founder.
As part of an ongoing collaboration, MLILY and Manchester United’s Rest and Regeneration team joined forces to create sleep products including mattresses and pillows. MLILY continues to provide Manchester United players with sleep environments, facilitating quick recovery after training and matches. Looking ahead, the partnership will extend to the development of sofa products, offering a broader and more comfortable resting environment for both players and consumers.
The collaboration aims to bring more football-related activities to MLILY’s key markets, promoting cultural exchanges between them and international football communities.
‘Our partnership with MLILY is a fantastic example of how we work with our partners to not only engage with our global fans, but also use their expertise to enhance the services available to our first team players. Quality sleep and relaxation are such a vital part of an athletes’ training program and by working with our rest and recovery coaches, MLILY was able to advise and provide high quality sleep products to assist with this. We are excited to extend this further by bringing the same technologically advanced sofa products to both players and fans,’ says Victoria Timpson, Manchester United alliances and partnerships ceo.
