M&S tops brand ranking

Marks & Spencer is the country’s leading brand, according to new research, with two other interiors retailers in the top ten.

YouGov’s Best BrandIndex 2024 tracked consumer responses throughout 2023 covering quality, value, satisfaction, recommend and reputation.

The chain scored 50.3 points.

Ikea was second in the rankings with 44.1.

John Lewis was third with 40.5%.

For context, What’s App was tenth with 36.9 points.

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