National Bed Month campaign

This March, The National Bed Federation (NBF) campaign, is offering a free multi-media toolkit to encourage bed manufacturers and retailers to support the annual awareness campaign.

The campaign has been running for over 30 years and promotes the health benefits of buying a new bed, particularly one made by an NBF-approved member.

‘Wake Up on the Right Side, with the Right Bed’ and the hashtag #RightSideOfTheBed focus on advice for consumers when looking for the right bed, tips on caring for the bed to prolong its lifespan and how dispose of a bed responsibly when it comes to the end of its life. The trade association has also partnered with The Sleep Charity to provide expert guidance to help the nation sleep better.

Simon Williams, NBF head of marketing & membership, said: “National Bed Month is the ideal time to remind consumers they are more likely to wake up on the “right side of the bed” when they sleep on a new, comfortable and supportive mattress, and know how to care for it properly.  

“When pushing that new bed sale or special discount, we encourage all bed retailers to promote the many physical and mental health benefits a good bed can bring. We’ve done much of the hard work for you when it comes to the marketing collateral, so download our comprehensive toolkit today!”

You can download the National Bed Month toolkit from the NBF website – https://www.bedfed.org.uk/resources/marketing-support/ 

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